About the client
Yoga Shala is a yoga studio and traditional Ashtanga yoga school in St Petersburg. It was founded in 2015 and is one of the strongest and most respected yoga schools in Russia.
Their main working principle is to help you explore the self through breathing, movement and focus in the moment, using the ancient methods of yoga and the practice of Buddhism. They try to understand what is going on inside a person, rather than trying to impose standard actions on them, regardless of their condition.
The target audience is people over 25 with an average or higher income. People who are creative, friendly and willing to help and support. There are many freelancers and executives in senior positions.
Task
To create a logo for a yoga studio that reflects something holistic, meaningful and valuable on the one hand, and safe and open on the other. The logo should be clean and minimalist and have no first-order associations: asanas, lotuses, yoga mats.
Yoga Shala is a yoga studio and traditional Ashtanga yoga school in St Petersburg. It was founded in 2015 and is one of the strongest and most respected yoga schools in Russia.
Their main working principle is to help you explore the self through breathing, movement and focus in the moment, using the ancient methods of yoga and the practice of Buddhism. They try to understand what is going on inside a person, rather than trying to impose standard actions on them, regardless of their condition.
The target audience is people over 25 with an average or higher income. People who are creative, friendly and willing to help and support. There are many freelancers and executives in senior positions.
Task
To create a logo for a yoga studio that reflects something holistic, meaningful and valuable on the one hand, and safe and open on the other. The logo should be clean and minimalist and have no first-order associations: asanas, lotuses, yoga mats.
Solution
The logo is based on the image of radiance. It symbolises inner light, value, the way. The moon refers to the power of nature and the universe.
On the one hand, the logo draws the eye to the centre, focusing attention on it as something meaningful, and on the other hand, the lines extend in all directions, reflecting an openness to the world.
The thin lines of the sign are complemented by the elegant antique typeface of the name and the strict one of the tagline.
We have designed two versions of the logo. The full version, in horizontal and vertical formats, is used in most applications: signage, posters, website, etc. An additional version — the sign — can be used for quick branding with a sticker or stamp. It is also good for an avatar on social media or for a circular panel-crone (side sign).
The logo is based on the image of radiance. It symbolises inner light, value, the way. The moon refers to the power of nature and the universe.
On the one hand, the logo draws the eye to the centre, focusing attention on it as something meaningful, and on the other hand, the lines extend in all directions, reflecting an openness to the world.
The thin lines of the sign are complemented by the elegant antique typeface of the name and the strict one of the tagline.
We have designed two versions of the logo. The full version, in horizontal and vertical formats, is used in most applications: signage, posters, website, etc. An additional version — the sign — can be used for quick branding with a sticker or stamp. It is also good for an avatar on social media or for a circular panel-crone (side sign).
About the client
Yoga Shala is a yoga studio and traditional Ashtanga yoga school in St Petersburg. It was founded in 2015 and is one of the strongest and most respected yoga schools in Russia.
Their main working principle is to help you explore the self through breathing, movement and focus in the moment, using the ancient methods of yoga and the practice of Buddhism. They try to understand what is going on inside a person, rather than trying to impose standard actions on them, regardless of their condition.
The target audience is people over 25 with an average or higher income. People who are creative, friendly and willing to help and support. There are many freelancers and executives in senior positions.
Task
To create a logo for a yoga studio that reflects something holistic, meaningful and valuable on the one hand, and safe and open on the other. The logo should be clean and minimalist and have no first-order associations: asanas, lotuses, yoga mats.
Solution
The logo is based on the image of radiance. It symbolises inner light, value, the way. The moon refers to the power of nature and the universe.
On the one hand, the logo draws the eye to the centre, focusing attention on it as something meaningful, and on the other hand, the lines extend in all directions, reflecting an openness to the world.
The thin lines of the sign are complemented by the elegant antique typeface of the name and the strict one of the tagline.
We have designed two versions of the logo. The full version, in horizontal and vertical formats, is used in most applications: signage, posters, website, etc. An additional version — the sign — can be used for quick branding with a sticker or stamp. It is also good for an avatar on social media or for a circular panel-crone (side sign).
Yoga Shala is a yoga studio and traditional Ashtanga yoga school in St Petersburg. It was founded in 2015 and is one of the strongest and most respected yoga schools in Russia.
Their main working principle is to help you explore the self through breathing, movement and focus in the moment, using the ancient methods of yoga and the practice of Buddhism. They try to understand what is going on inside a person, rather than trying to impose standard actions on them, regardless of their condition.
The target audience is people over 25 with an average or higher income. People who are creative, friendly and willing to help and support. There are many freelancers and executives in senior positions.
Task
To create a logo for a yoga studio that reflects something holistic, meaningful and valuable on the one hand, and safe and open on the other. The logo should be clean and minimalist and have no first-order associations: asanas, lotuses, yoga mats.
Solution
The logo is based on the image of radiance. It symbolises inner light, value, the way. The moon refers to the power of nature and the universe.
On the one hand, the logo draws the eye to the centre, focusing attention on it as something meaningful, and on the other hand, the lines extend in all directions, reflecting an openness to the world.
The thin lines of the sign are complemented by the elegant antique typeface of the name and the strict one of the tagline.
We have designed two versions of the logo. The full version, in horizontal and vertical formats, is used in most applications: signage, posters, website, etc. An additional version — the sign — can be used for quick branding with a sticker or stamp. It is also good for an avatar on social media or for a circular panel-crone (side sign).
LET'S WORK TOGETHER
© REKINA.DESIGN LLP
All rights reserved. 2023
All rights reserved. 2023
LET'S WORK TOGETHER
© REKINA.DESIGN LLP
All rights reserved. 2023
All rights reserved. 2023
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