About the client
«Talisman» — dental centre in the small town Miass. The centre offers a wide range of services, ranging from simple caries treatment to prosthetics and implantation. At the moment, «Talisman» is the brightest and highest quality representative in the market of dental services in its town.
Task
«Talisman» had an outdated and inconsistent corporate identity. Our task was to create something new, modern and expressive, but at the same time a continuation of the old. The client decided to keep the logo unchanged.
Solution
«Talisman» is strongly associated by customers with green colours and stripes. This is the design code by which people instantly read the brand. So we kept it as the basis, but modernised it.
The striped graphics continued to be used as backgrounds and solids, but we've made them cleaner and less detailed.
We've created «striped letters» as a continuation of the story with green stripes. They highlight headings in layouts. It's also a great way to personalise business cards and employee badges, which feature the first letter of their name in large letters and act as a branding graphic.
Icons have also been developed for each service. These are white 3D images combined with green line icons that are used in promotional materials and advertising.
The result
«Talisman» has acquired an updated corporate identity, associated with freshness, modernity and high quality of services, while maintaining brand recognition.