Task
Develop a bright, attention-grabbing, friendly logo and corporate identity for the ROOMSTORE real estate agency.

Logo. Solution
In the logo, we literally depicted the name of the agency. The meaning of this symbol is immediately recognised by the audience and works in our favour. It creates a sense of simplicity and speed in the process of buying property, like going to the supermarket.

The tagline complements the positive message and suggests that every deal is successful.

Identity. Solution
The style of the corporate graphics supports the idea of friendliness, helpfulness, positive experience: bright contrasting colours, bold lines.

The playful graphics used on all branded media, just like the logo, are easy to read and perceive: it is about building your life and bringing comfort to your home.

Smiling characters — real estate agents — are used in advertising layouts. They are friendly, helpful and always ready to lend a hand.