About the client
MAXMINERALS is a brand of modern skin care and decorative cosmetics based on natural ingredients at an affordable price. The brand's target group is girls between 18 and 35 years of age who do their shopping on marketplaces. They care about fast delivery, affordable price, modern design and safe composition of cosmetics. The style of the packaging is also important to them, so that it looks harmonious in the bathroom and does not attract too much attention.
Task
To create packaging for a brand of mineral cosmetics. It is not so important for the client to focus on the naturalness of the products, but the fact itself and the properties must remain on the packaging. The packaging should be understandable for a wide audience.
MAXMINERALS is a brand of modern skin care and decorative cosmetics based on natural ingredients at an affordable price. The brand's target group is girls between 18 and 35 years of age who do their shopping on marketplaces. They care about fast delivery, affordable price, modern design and safe composition of cosmetics. The style of the packaging is also important to them, so that it looks harmonious in the bathroom and does not attract too much attention.
Task
To create packaging for a brand of mineral cosmetics. It is not so important for the client to focus on the naturalness of the products, but the fact itself and the properties must remain on the packaging. The packaging should be understandable for a wide audience.
Solution
The brand logo reflects modernity and accessibility. Angular and clear letterforms emphasise the progressiveness of MAXMINERALS and support the graphics.
A linear style was chosen for the graphics maintaining the conciseness of the logo.
The decorative line uses images of crystals that directly communicate the mineral composition.
For skin care products, the image of the crystal lattice is used as an indicator of the innovation and scientifically proven benefits of these cosmetics.
In general, the packaging creates a sense of quality product. Its message is readable by most people. It has a laconic design in discreet colours and will look harmoniously on a bathroom shelf without creating visual noise.
The brand logo reflects modernity and accessibility. Angular and clear letterforms emphasise the progressiveness of MAXMINERALS and support the graphics.
A linear style was chosen for the graphics maintaining the conciseness of the logo.
The decorative line uses images of crystals that directly communicate the mineral composition.
For skin care products, the image of the crystal lattice is used as an indicator of the innovation and scientifically proven benefits of these cosmetics.
In general, the packaging creates a sense of quality product. Its message is readable by most people. It has a laconic design in discreet colours and will look harmoniously on a bathroom shelf without creating visual noise.
About the client
MAXMINERALS is a brand of modern skin care and decorative cosmetics based on natural ingredients at an affordable price. The brand's target group is girls between 18 and 35 years of age who do their shopping on marketplaces. They care about fast delivery, affordable price, modern design and safe composition of cosmetics. The style of the packaging is also important to them, so that it looks harmonious in the bathroom and does not attract too much attention.
Task
To create packaging for a brand of mineral cosmetics. It is not so important for the client to focus on the naturalness of the products, but the fact itself and the properties must remain on the packaging. The packaging should be understandable for a wide audience.
Solution
The brand logo reflects modernity and accessibility. Angular and clear letterforms emphasise the progressiveness of MAXMINERALS and support the graphics.
A linear style was chosen for the graphics maintaining the conciseness of the logo.
The decorative line uses images of crystals that directly communicate the mineral composition.
For skin care products, the image of the crystal lattice is used as an indicator of the innovation and scientifically proven benefits of these cosmetics.
In general, the packaging creates a sense of quality product. Its message is readable by most people. It has a laconic design in discreet colours and will look harmoniously on a bathroom shelf without creating visual noise.
MAXMINERALS is a brand of modern skin care and decorative cosmetics based on natural ingredients at an affordable price. The brand's target group is girls between 18 and 35 years of age who do their shopping on marketplaces. They care about fast delivery, affordable price, modern design and safe composition of cosmetics. The style of the packaging is also important to them, so that it looks harmonious in the bathroom and does not attract too much attention.
Task
To create packaging for a brand of mineral cosmetics. It is not so important for the client to focus on the naturalness of the products, but the fact itself and the properties must remain on the packaging. The packaging should be understandable for a wide audience.
Solution
The brand logo reflects modernity and accessibility. Angular and clear letterforms emphasise the progressiveness of MAXMINERALS and support the graphics.
A linear style was chosen for the graphics maintaining the conciseness of the logo.
The decorative line uses images of crystals that directly communicate the mineral composition.
For skin care products, the image of the crystal lattice is used as an indicator of the innovation and scientifically proven benefits of these cosmetics.
In general, the packaging creates a sense of quality product. Its message is readable by most people. It has a laconic design in discreet colours and will look harmoniously on a bathroom shelf without creating visual noise.
LET'S WORK TOGETHER
© REKINA.DESIGN LLP
All rights reserved. 2023
All rights reserved. 2023
LET'S WORK TOGETHER
© REKINA.DESIGN LLP
All rights reserved. 2023
All rights reserved. 2023
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